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October 19, 2011

ClickFox Helps Guide Evolution of Customer Experience


ClickFox (News - Alert) is helping to create and maintain an overall positive customer experience by joining the Customer Experience Professionals Association (CXPA).



ClickFox specializes in a new breed of experience analytics and CXPA creates a better understanding of the customer experience discipline by supporting the professional development of its members.

The organization advances the field by providing research and education, establishing standards, offering networking and career opportunities and promoting the industry.

As a reflection of its recognition of the importance of customer experience management, ClickFox has joined the CXPA as a Corporate Member of the growing association.

"ClickFox has been a pioneer in the field of customer experience by recognizing the critical importance of focusing on the complete journeys of consumers across a growing multitude of interaction channels," said Marco Pacelli, CEO of ClickFox. "Analyzing customer behavior for over 400 million consumer accounts nationwide across retail stores, web sites, contact centers, email, chat, mobile applications and social media has given us powerful insight into the most critical issues impacting satisfaction, retention and profitability in today's enterprise. The CXPA will provide us with the opportunity to be part of a unified, informed, and collective voice to help guide the evolution of customer experience."

"We greatly appreciate the commitment that ClickFox is making to the Customer Experience Professionals Association as demonstrated by being a Corporate Member," said Bruce Temkin, co-founder and chair. "We are pleased to welcome ClickFox to the CXPA, and look forward to closely working together to help create a vibrant future for customer experience management."

Read a related article at TMCnet “ClickFox and Teradata (News - Alert) Partnership Offers New Platform for Turning Big Data Into Actionable Customer Experience Insights.”


Anuradha Shukla is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves
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