Maximizer Announces Maximizer CRM 12 with LinkedIn Integration and More

Maximizer Software, a provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, announced enhancements to its CRM software with powerful LinkedIn (News - Alert) integration and built-in mobile and Web access.

The latest CRM software, Maximizer CRM 12, now features new mobile user interface optimized for the latest mobile devices, enhanced Web access performance, expanded customization options and full integration with LinkedIn, company officials said.

The solution also includes expanded capabilities in business intelligence, measuring marketing ROI, and iCalendar and SharePoint integration, delivering the most complete CRM solution to date. These features enable businesses to provide a richer customer engagement and capitalize on business opportunities anywhere, anytime and on any mobile platform.

“Our LinkedIn integration and built-in mobile and Web products provide a whole new level of access and capability for businesses to attract and engage with customers,” said Maximizer Software President Vivek Thomas, in a statement. “You're not chained to your desktop anymore.”

“The expanded capabilities combined with the convenience and flexibility of all-access options, enable organizations to succeed wherever and however they do business,” Thomas added.

By integrating LinkedIn functionality to the CRM, Maximizer enables customers to access a contact's LinkedIn profile directly from the contact record. They can also view the contact's company information and connections and even allow invites to be sent through the CRM without having to separately log in to LinkedIn each time.

With built-in mobile access and new user interface in Maximizer CRM 12, customers can now fully leverage the power of Maximizer CRM on the iPhone, Blackberry, Android (News - Alert) or any other smartphone or tablet computer. The latest version also provides improved calendar usability, multi-user views, e-mail notification, and a task screen with all the options a mobile workforce needs to do their job from an airport, vehicle, hotel lobby or conference.

Users can also reduce the cost of managing different mobile applications on the different mobile devices used throughout an organization.

The enhanced Web Access gives a new 2-pane window and increased performance that makes it much faster and easier to view, organize and retrieve key customer information. It also gives enhanced capability of retrieving contacts, customer cases and opportunities directly from a company record.

The new CRM solution also features additional upgrades including Document & iCalendar, Marketing ROI and Enhanced Usability.

Ability to include hyperlinks to documents stored in external sources such as SharePoint. With iCalendar integration, users can set up and manage appointments and automatically record RSVPs with both internal colleagues and external customers.

With the new ability to measure the effectiveness and ROI of each marketing campaign, Maximizer CRM allows customers to make informed decisions regarding future marketing initiatives and resource allocation.

“Longtime users of Maximizer CRM will find the improved mobile and Web access capabilities and LinkedIn integration gives them the options they've been asking for,” Thomas said. “New CRM customers will benefit from the increased revenue-generating, process streamlining and cost-savings opportunities that have already convinced 120,000 SMBs and enterprise-class companies to choose Maximizer Software.”

Pre-sales start today and the new version of Maximizer will become available on November 8. Maximizer CRM 12 is available in Group and Enterprise Editions.

Recently Maximizer Software announced the launch of Maximizer CRM Live cloud-based solution in India.