Customer Experience Management Association Gears up for Webinar

At tomorrow’s webinar, entitled “Gaining Customer Insights from Unstructured Data,” sponsored by the Customer Experience Professionals Association (CXPA), participants will get to hear from a leader in information optimization, Vivisimo.

"Vivisimo is excited to work alongside the CXPA to help educate the industry and create a better understanding of the customer experience discipline," said Tracey Mustacchio, vice president of marketing at Vivisimo, in a statement. "The growth of unstructured data sources forces companies to implement initiatives that leverage the data and empowers customer-facing professionals to hold intelligent conversations with customers. Organizations that are able to capture and utilize knowledge from all customer touch points across the enterprise win."

The webinar, which is for CXPA members only, is taking place Thursday, Aug. 11, from 1 to 2 p.m. EST.

Attendees will get to hear from a variety of experts including Bruce Temkin, CXPA co-founder and chair, and Stacy Leidwinger, Vivisimo's senior director of product management.  Among the topics covered will be which solutions can help address the growing problem of capturing and interpreting unstructured end-user feedback, such as social media, call center records, and open-ended comments. Moreover, the seminar will focus on the effects of the shift to unstructured data from structured sources, like end-user surveys.

During the webinar, participants will get to hear firsthand about Vivisimo's Customer eXperience Optimization (CXO) solution, an offering that provides insights for customer-facing professionals by providing access to all company information regardless of source or location.

CXO's ease of use gives customer-facing professionals the tools to overcome information overload and perform at the highest level, resulting in increased end user satisfaction, sales growth, and higher productivity, according to company officials.

Those who want to become a CXPA member and participate in the "Gaining Customer Insights from Unstructured Data" webinar and other future CXPA webinars, can do so by clicking here.

In other industry news, customer experience management leader TeleTech (News - Alert), a company with more than 30 years of experience, is gearing up for the ninth year of Dreamforce 2011, an event taking place from Aug. 30 to Sept. 2, in San Francisco, Calif. Dreamforce is “more than just a typical user conference,” according to event officials, as the conference brings together a variety of cloud leaders to collaborate and connect. From breakout sessions, to hands-on-training, to networking events, the conference is rife with activities.

“In 2010, TeleTech attended for the first time as a co-sponsor with Cisco (News - Alert),” TeleTech’s Chief Information Officer Carol Kline told TMCnet. “By request, we are returning to Dreamforce 2011 to share how our cloud, premise and hybrid contact center technology platforms provide a smart, cost-effective solution for every company, large or small.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.